Welcome.

Welcome,

to Yassir's

to Yassir'sportfolio.

portfolio.

SCROLL

01

I learn the user’s language first.

Before writing a word, I understand how users think and speak. The content follows from that, not from what the product team calls things.

02

I design the words and the structure.

IA, taxonomy, labels, error states, and onboarding flows. Every word is intentional. Nothing is placeholder copy that ships by accident.

03

I ship with the team, not after it.

I work in Figma alongside designers and developers, iterating in real time. Content isn’t a handoff — it’s part of the build.

01

I learn the user’s language first.

Before writing a word, I understand how users think and speak. The content follows from that, not from what the product team calls things.

02

I design the words and the structure.

IA, taxonomy, labels, error states, and onboarding flows. Every word is intentional. Nothing is placeholder copy that ships by accident.

03

I ship with the team, not after it.

I work in Figma alongside designers and developers, iterating in real time. Content isn’t a handoff — it’s part of the build.

Partner( M.I.E CASE STUDIES )Service

ANTWERP ANCHORS(a.)CONTENT DESIGN, INFORMATION ARCHITECTURE, BRAND VOICE, SPORTS PLATFORM

ANCHOR SPORTS(b.)CONTENT DESIGN, INFORMATION ARCHITECTURE, NAVIGATION LABELS

ANCHOR CRICKET(c.)CONTENT DESIGN, INFORMATION ARCHITECTURE, UX WRITING

SALVAGEDUS(d.)CONTENT DESIGN, UX WRITING, AI-ASSISTED VIN FLOW, MARKETPLACE

JJ FISH & CHICKEN — 8 MILE(e.)CONTENT DESIGN, LOCAL SEO, UX WRITING, ONLINE ORDERING

JJ FISH & CHICKEN — SOUTHFIELD(f.)CONTENT DESIGN, LOCAL SEO, UX WRITING, ONLINE ORDERING

DEEDAS(g.)CONTENT DESIGN, MICROCOPY, BOOKING FLOW, UX WRITING

FINDMYDOC(h.)CONTENT DESIGN, INFORMATION ARCHITECTURE, TAXONOMY, SEARCH UX

MONOWAVES(i.)CONTENT DESIGN, CONTENT STRATEGY, INFORMATION ARCHITECTURE

MOTOWN CAB(j.)CONTENT DESIGN, ONBOARDING FLOW, ERROR STATES, MOBILE APP

SHAKOMAKO(k.)CONTENT DESIGN, ONBOARDING, UX WRITING, COMMUNITY APP

EATLOCAL(l.)CONTENT DESIGN, UX WRITING, MARKETPLACE UX, MOBILE APP

Antwerp anchors

CONTENT DESIGN, INFORMATION ARCHITECTURE, BRAND VOICE, SPORTS PLATFORM

ANTWERP ANCHORS

Explore Antwerp anchors→

Anchor sports

CONTENT DESIGN, INFORMATION ARCHITECTURE, NAVIGATION LABELS

ANCHOR SPORTS

Explore Anchor sports→

Anchor cricket

CONTENT DESIGN, INFORMATION ARCHITECTURE, UX WRITING

ANCHOR CRICKET

Explore Anchor cricket→

Salvagedus

CONTENT DESIGN, UX WRITING, AI-ASSISTED VIN FLOW, MARKETPLACE

SALVAGEDUS

Explore Salvagedus→

Jj fish & chicken — 8 mile

CONTENT DESIGN, LOCAL SEO, UX WRITING, ONLINE ORDERING

JJ FISH & CHICKEN — 8 MILE

Explore Jj fish & chicken — 8 mile→

Jj fish & chicken — southfield

CONTENT DESIGN, LOCAL SEO, UX WRITING, ONLINE ORDERING

JJ FISH & CHICKEN — SOUTHFIELD

Explore Jj fish & chicken — southfield→

Deedas

CONTENT DESIGN, MICROCOPY, BOOKING FLOW, UX WRITING

DEEDAS

Explore Deedas→

Findmydoc

CONTENT DESIGN, INFORMATION ARCHITECTURE, TAXONOMY, SEARCH UX

FINDMYDOC

Explore Findmydoc→

Monowaves

CONTENT DESIGN, CONTENT STRATEGY, INFORMATION ARCHITECTURE

MONOWAVES

Explore Monowaves→

Motown cab

CONTENT DESIGN, ONBOARDING FLOW, ERROR STATES, MOBILE APP

MOTOWN CAB

Explore Motown cab→

Shakomako

CONTENT DESIGN, ONBOARDING, UX WRITING, COMMUNITY APP

SHAKOMAKO

Explore Shakomako→

Eatlocal

CONTENT DESIGN, UX WRITING, MARKETPLACE UX, MOBILE APP

EATLOCAL

Explore Eatlocal→

( Impact )

Words that moved real numbers.

View all work →

72%increase in first-month bookingsDeedas — clearer confirmation & reminder copy

90%faster vehicle listing timeSalvagedUS — language-first VIN flow (2 min → 10 sec)

200+internal users onboardedUrban Science — capstone product shipped to real teams

12production projects shippedRestaurants, automotive, sports, health tech

( Tools & Craft )

FigmaFigJamContent DesignUX WritingInformation ArchitectureMicrocopyTaxonomyNext.jsReactTypeScriptAccessibility